The Hong Kong Trade Development Council (HKTDC) opened its third Design Gallery shop in Hong Kong today, in the creative industries landmark PMQ in Central. HKTDC Executive Director Fred Lam, Hong Kong Design Centre Board of Directors Chairman Victor Lo, Miss Hong Kong 2013 Grace Chan and a number of Hong Kong designers and brand representatives officiated at the opening ceremony.
HKTDC Design Gallery specifically promotes products created and designed in Hong Kong. The wide variety of products in store also highlights the extraordinary creativity of Hong Kong designers in areas ranging from accessories, watches and household decorations to premium goods and stationery.
The new Design Gallery shop currently showcases some 1,500 products from nearly 80 Hong Kong designers and brands. The area is divided into three themes: Designer Delight, featuring gifts and premiums, houseware, stationery and toys; Accessory Access highlighting handbags and accessories; and Treasure Trove, spotlighting watches and jewellery.
At the opening ceremony, Mr. Lam said, «PMQ is a new landmark for design and creativity. Since its opening, it has turned into a magnet for up-and-coming design talents in the city. PMQ’s mission of serving as a start-up platform for designers and a nurturing ground for innovative entrepreneurs dovetails perfectly with Design Gallery’s commitment in promoting Hong Kong original designs and brands. It is great that Design Gallery can set up shop in PMQ, so that both can contribute together in supporting Hong Kong’s creative industry.»
Mr. Lam also pointed out that, in addition to the three physical Design Gallery shops in Hong Kong, the HKTDC has been working towards expanding its sales network, bringing Hong Kong branded products to new points of sale that promise heavy customer traffic and more diversified customer sources. These include Ocean Park, the WWF Visitor Centre and K11 Design Store. The HKTDC is also developing Design Gallery’s network in the Chinese mainland. So far, almost 20 points of sale have been successfully set up in cities such as Beijing, Guangzhou, Shanghai, Qingdao and Wuhan. Also, through Yahoo’s Outlet, Asia Miles’ gift redemption programme and mainland online platforms such as «Tmall» and «JD Mall», the HKTDC is introducing Hong Kong designs to more customers.
The three Design Gallery theme units in PMQ occupy a total area of about 1,200 sq ft. The designer has adopted a clean and bright design throughout, to link up the three units. Different colour themes also give each unit a unique ethos and provide customers with a cosy and relaxed shopping experience.
Special offer: To celebrate the Grand Opening of the Design Gallery PMQ shop, from now until 31 July, customers can enjoy a 20% discount on all items. In addition, customers spending more than HK$500 in Design Gallery PMQ Shop will receive an Eco Concepts retro water bottle worth HK$240. The water bottle is made of 100% polylactic acid, a material extracted from plant starch. It features beautiful sceneries of Hong Kong to echo Design Gallery’s mission in promoting original local designs. With a black and white body, the water bottle is both retro and stylish, making it a highly collectible item (a limited number of the gifts are available while stocks last).
